San Fernando Valley, California
A nurse-founded regenerative aesthetics brand, delivered concierge style across the affluent San Fernando Valley. HA·RI, pronounced
"ha-ree," is Tagalog for king. It is also a tribute to the founder,
Maria (King) Crisp. The brand carries her name and her
standard into every treatment.
Regenerative aesthetics,
brought to you.
The Founder
Maria Crisp, RN
Maria personally delivers every HA·RI treatment. She built this brand around a belief: that the most
beautiful results come from working with the body, not against it.
- Board-certified RN with hands-on aesthetic training
- Empire Medical certifications: PRP Training for Aesthetics, Mesotherapy, Complete Facial Aesthetic,
Facial Anatomy Cadaver Training (Sebastian Cotofana)
- A regenerative-first philosophy, leading with treatments that work with the body
- Certified in Botox and filler through Empire Medical, part of HA·RI's full menu
The Services
HA·RI leads with regenerative treatments and offers a full menu of aesthetic, wellness, and injectable services, all delivered by Maria.
Regenerative & Skin
Microneedling
Microneedling / Micro-channeling with PRP or growth factors to stimulate collagen and renew texture from within.
Radio Frequency
RF energy that tightens and lifts while building collagen and elastin.
Stem Cell
Growth-factor treatments paired with microneedling to deepen regenerative results.
Peptides
Peptide therapy supporting skin repair, collagen, and lasting renewal.
Hydroderm
Deep-cleansing, hydrating facial that extracts, infuses, and nourishes for an immediate glow.
Ultrasound Facials
Ultrasound-driven treatment that boosts absorption and accelerates skin renewal.
Dermapeels
Custom chemical peels that resurface, brighten, and even tone and texture.
Wellness & Body
Weight Management
Physician-guided GLP-1 programs with ongoing monitoring for sustainable results.
Hair Restoration
Scalp PRP to revive thinning hair and support natural regrowth.
Massage Therapy
Therapeutic massage alongside treatments to support recovery and relaxation.
Injectables
Botox
Neuromodulator injections that soften fine lines for a refreshed, natural look — never frozen.
Filler
Dermal filler to restore volume and refine contour, customized to each face.
Future Offering
IV Therapy
A planned future service, offered only under license from an established IV provider Maria has a relationship with. All supplies, product, and medical backing come from that provider. It sits outside HA·RI's own practice and does not involve the HARI Aesthetics PC or the Medical Director's license or oversight.
The Concierge Model
HA·RI does not ask clients to come to a clinic. Maria brings the treatment to them, in the privacy and comfort of their own home.
Discreet & Private
Scheduled around the client's life. No waiting rooms, no public clinics, no compromises on privacy.
Mobile by Design
HA·RI comes to the client from day one, with plans to purchase and customize a branded treatment van as the brand grows.
Why the San Fernando Valley
The affluent Valley pockets are high-income, densely populated, and full of clients who already pay for discretion and convenience.
Encino
Median household income ~$178K — more than double the national median. The wealthiest ZIP in the Valley.
Calabasas & Studio City
Calabasas ~$158K · Studio City ~$142K, with 42% of households earning $150K+. For comparison: LA County ~$88K, U.S. ~$81K.
Proven Demand
Already Here
Dozens of mobile IV, house-call injectable, and concierge medical services run this corridor every day. What is missing is a regenerative brand built for it.
The Golden Metric
Household income within a 10-mile radius is the single strongest predictor of aesthetics revenue — and these neighborhoods sit at the top of that curve.
The Equipment
HA·RI launches on the Emage Medical Ultimate Bundle, a professional regenerative platform personally purchased by Maria: four advanced technologies working together as one clinic-grade platform that travels with the brand.
PRÉIME DermaFacial
5-in-1 skin management platform: deep cleanse, extract, infuse, hydrate, and nourish for healthier, more radiant skin.
Sunlite Image Pro
Advanced LED technology that targets pigmentation, redness, acne, and signs of aging with precise light therapy.
CytoPen
Microneedling pen that minimizes fine lines, improves texture, and stimulates collagen for firmer, smoother skin.
CytoRF
RF microneedling that tightens, lifts, and revitalizes skin by stimulating collagen and elastin.
Source: emagemedical.com
What It Takes to Launch
Estimated total: ~$115K to $140K. Dr. Butler is not asked to contribute capital.
Emage Medical Equipment Suite
The full FDA-cleared regenerative platform — the clinical foundation of the brand.
Initial Consumables & PRP Supplies
Everything needed to deliver treatments from day one.
Licensing, Insurance & PC Setup
Professional corporation, malpractice coverage, and all required California licensing and permits.
Brand Identity, Website & Booking
The digital and visual presence that positions HA·RI as a luxury brand from launch.
Mobile Setup & Initial Marketing
Launch marketing and mobile operational setup to build the first client base.
The Custom Van
Finalizing the build-out of the branded HA·RI treatment van.
Marketing & Practice Patients
Content creation, advertising, and practice patients starting as early as September, ahead of the official launch.
The Competitive Landscape
Mobile and concierge aesthetics is a real, established, competitive market in Los Angeles — one of the most mature in the country. Plenty of practitioners already bring treatments to clients' homes. That is not a threat, it is proof of demand.
The field sorts into clear camps.
Mobile injectables: the largest and most crowded camp, leading with Botox and filler. Regenerative and PRP-focused: the smallest camp, and the one closest to HA·RI. Nurse and NP-founded brands: a real and growing model — our nearest comparables. Mobile IV and vitamin drips: a commodity, price-driven crowd.
Camp 1 — The Mobile Injectors
The most crowded camp.
Every one of these leads with Botox and filler as their whole identity. HA·RI offers injectables too, but leads with regenerative.
Camp 2 — The Regenerative Comparables
The smallest camp.
The closest to HA·RI. This is the real head-to-head.
Camp 3 — The Nurse-Founded Brands
Our honest nearest comparables.
Nurse and NP-founded aesthetics is a recognized, growing model in LA — so HA·RI does not claim to invent it. What differs is the combination.
Camp 4 — The Mobile IV Crowd
HA·RI's future planned lane
A dozen-plus price-driven players (Instadrip, Liquid Life IV, IV Glow Bar, and more) serve the Valley on speed and cost. HA·RI's IV runs differently. It comes in later as a licensed extension of an established IV provider Maria works with, delivering their service mobile in an area they don't currently cover. It rounds out the menu without pulling focus from the regenerative core.
The Van — A Signature Differentiator
"Here is where HA·RI stands apart. The branded medical treatment van is a proven format, with an entire industry building Mercedes Sprinter clinics for roughly $55K to $75K. It works."
Proven Elsewhere
Sperling Sprinter (New Jersey), R+H Mobile (Sacramento), and DermFx Botox Express (Orange County) run successful treatment vans.
Rare in LA
The LA mobile players above almost all work out of a regular car and carry equipment inside. The few branded vans here lead with injectables, facials, or IV.
Open in Regenerative Care
No verified competitor runs a branded treatment van for a PRP, GLP-1, and hair service line in the affluent San Fernando Valley.
Industry Build Cost
Typical Mercedes Sprinter medical buildout cost.
HA·RI Van Budget
Financed through a business loan to fund the custom van build-out.
What It Costs to Run
Lean monthly overhead keeps margins strong.
Estimated: ~$8K to $10K per month. Figures are estimated ranges and are being finalized against the working launch budget.
Clinical Costs
Consumables and PRP supplies, GLP-1 medication costs — the direct cost of delivering treatments.
Professional Costs
Insurance and malpractice, medical director fee ($850/month), software and booking systems.
Operational Costs
Marketing, fuel, and mobile operating costs — kept lean by design on the mobile model.
HA·RI · San Fernando Valley
The Year 1 Picture
$550K–$650K
Conservative Year 1 Revenue
A realistic floor as the schedule builds.
~$870K
Target Case
As the schedule ramps to 5–6 treatments per day.
~$1.3M
Exit Run-Rate
Approaching as Year 1 closes.
Strong Margins
Net Margins
On a lean, mobile cost base with high-margin regenerative services.
S
Structure
A compliant California professional corporation, built fairly.
Dr. Tyrone Butler
Medical Director and 51% owner of the professional corporation — as required by California law. The PC holds the medical license.
Maria Crisp, RN
49% owner and sole provider. HA·RI operates as the brand; Maria is at the center of everything it delivers.
The Structure
The PC holds all clinical activity and revenue. HA·RI operates as the brand and management company. This meets California CPOM requirements while keeping Maria at the center of the brand she built.
Formalizing the Structure
The agreements and filings that put the compliant structure in place before launch.
MSA and MSO Filings
Formalizing the Management Services Agreement and the Management Services Organization that supports the brand.
The Butler and Crisp Agreement
The ownership and operating agreement establishing the professional corporation between Dr. Butler and Maria.
Dr. Butler's Payment Structure
A flat $850 monthly Medical Director fee that begins at official launch and is paid regardless of business performance. A separate quarterly payment, tied to his 51 percent ownership, is based on the business's income and timed by Maria once the practice is generating revenue.
Medical Director: Proposal for Dr. Butler
A fair, transparent arrangement.
A fair, transparent arrangement that respects the value of the role without overburdening a new brand.
$850/Month Director Fee
Flat monthly Medical Director fee that begins at official launch, paid regardless of how the business performs.
Quarterly Bonus
As 51 percent owner of the professional corporation, Dr. Butler receives a quarterly payment based on his ownership share of the business's income, timed once the practice is generating revenue.
Malpractice Covered
HA·RI covers Dr. Butler's California malpractice coverage a meaningful benefit included from day one.
A Low-Burden Role
Oversight and protocol supervision, telehealth-supported. Designed to fit around an existing schedule.
The Vision
HA·RI starts with Maria and one regenerative platform, serving the Valley's most discerning clients. From there it scales: a branded van, then a brick-and-mortar home, a trained team, and a recurring client base all carrying the same standard. The goal is a recognized regenerative brand, not a one-person practice.
HA·RI Aesthetics · San Fernando Valley · Luxury Medical Aesthetics
HA·RI AESTHETICS