Ha·Ri Aesthetics

HA·RI AESTHETICS
San Fernando Valley, California 
A nurse-founded regenerative aesthetics brand, delivered concierge style across the affluent San Fernando Valley. HA·RI, pronounced 
"ha-ree," is Tagalog for king. It is also a tribute to the founder, 
Maria (King) Crisp. The brand carries her name and her 
standard into every treatment.
Regenerative aesthetics, 
brought to you.
The Founder
Maria Crisp, RN
Maria personally delivers every HA·RI treatment. She built this brand around a belief: that the most 
beautiful results come from working with the body, not against it.
Board-certified RN with hands-on aesthetic training
Empire Medical certifications: PRP Training for Aesthetics, Mesotherapy, Complete Facial Aesthetic, 
Facial Anatomy Cadaver Training (Sebastian Cotofana)
A natural, regenerative philosophy: no Botox, no filler, by choice
Injectable certifications (Botox, filler, Kybella, Level II) are on file, but Maria has chosen a regenerative path instead.
What HA·RI Does
Three core services, each built on the body's own regenerative capacity, each 
designed to bring clients back month after month.
PRP & Microneedling
Skin rejuvenation that stimulates collagen and renewal from within. ~$850/session; series + maintenance cadence; ~80% gross margin.
Medical Weight Loss
Physician-guided GLP-1 programs (semaglutide/tirzepatide) with ongoing support. ~$500/month recurring — the fastest-growing category in aesthetics.
Hair Restoration
PRP therapy to revive thinning hair naturally. ~$1,200/session; ~86% gross margin. Sold in series.
IV Wellness Therapy (Coming Soon)
Planned as a near-future addition through a franchise and licensing arrangement with 444 IV Lounge, serving an area outside the lounge's current footprint.
The Concierge Model
HA·RI does not ask clients to come to a clinic. Maria brings the treatment to them, in the privacy and comfort of their own home.
Discreet & Private
Scheduled around the client's life. No waiting rooms, no public clinics, no compromises on privacy.
Mobile by Design
HA·RI comes to the client from day one, with plans to purchase and customize a branded treatment van as the brand grows.
Why the San Fernando Valley
The affluent Valley pockets are high-income, densely populated, and full of clients who already pay for discretion and convenience.
Encino
Median household income ~$178K — more than double the national median. The wealthiest ZIP in the Valley.
Calabasas & Studio City
Calabasas ~$158K · Studio City ~$142K, with 42% of households earning $150K+. For comparison: LA County ~$88K, U.S. ~$81K.
Proven Demand Already Here
Dozens of mobile IV, house-call injectable, and concierge medical services run this corridor every day. What is missing is a regenerative brand built for it.
The Golden Metric
Household income within a 10-mile radius is the single strongest predictor of aesthetics revenue — and these neighborhoods sit at the top of that curve.

The Equipment
HA·RI launches on one professional, FDA-cleared regenerative platform: the Emage Medical suite, already selected. One clinic-grade platform that travels with the brand — the tools to deliver every core service from day one.
Core Device
CytoPen S2
FDA-cleared microneedling wand. German high-torque motor, adjustable depth to 2.5mm. Biopsies show new collagen up 1000% after treatment.
StemFacial Growth-Factor System
34 stem-cell-derived cytokines and peptides paired with the CytoPen to drive regenerative results.
Cyto-RF
RF microneedling for skin tightening and collagen induction.
ImagePro (SunLite & Hybrid)
Skin imaging and consultation tool for personalized treatment plans.
HairPRO
Hair analysis system anchoring the hair-restoration service line.
Owned by HA·RI free of equipment financing. As the business grows, it moves into the branded treatment van.
Source: emagemedical.com; FDA clearance K241355 (CytoPen S2).
What It Takes to Launch
A focused, one-time investment to put a fully equipped regenerative practice on the road. Estimated total: ~$115K to $140K.
Emage Medical Equipment Suite
The full FDA-cleared regenerative platform — the clinical foundation of the brand.
Initial Consumables & PRP Supplies
Everything needed to deliver treatments from day one.
Licensing, Insurance & PC Setup
Professional corporation, malpractice coverage, and all required California licensing and permits.
Brand Identity, Website & Booking
The digital and visual presence that positions HA·RI as a luxury brand from launch.
Mobile Setup & Initial Marketing
Launch marketing and mobile operational setup to build the first client base.
Figures are estimated ranges. The actual launch budget is being finalized.
The Competitive Landscape
Mobile and concierge aesthetics is a real, established, competitive market in Los Angeles — one of the most mature in the country. Plenty of practitioners already bring treatments to clients' homes. That is not a threat, it is proof of demand. The field sorts into clear camps.
HA·RI was built knowing exactly who is out there. The field sorts into four camps — and HA·RI occupies a lane no named competitor holds.
Mobile injectables: the largest and most crowded camp, leading with Botox and filler. Mobile IV and vitamin drips: a commodity, price-driven crowd. Regenerative and PRP-focused: the smallest camp, and the one closest to HA·RI. Nurse and NP-founded brands: a real and growing model — our nearest comparables.
Camp 1 — The Mobile Injectors
The most crowded camp. Every one of these leads with Botox and filler — the services Maria has chosen not to offer.
OnSite is the broadest overlap: it serves the Valley and touches skin and hair, but it leads with injectables and uses rotating staff.
Camp 2 — The Mobile IV Crowd
A dozen-plus players competing on speed and price. Not HA·RI's lane, but they prove how normal in-home medical service has become in these neighborhoods.
Instadrip
Encino and the SFV, drips from around $299.
Liquid Life IV
Serves Encino, Sherman Oaks, Studio City, Woodland Hills.
IV Glow Bar
RN-founded, adds microneedling and GLP-1.
IVConcierge, Revive Wellness, 
Reset IV & More
Vitamin drips on demand across the Valley.
The lesson: clients in Maria's target zip codes already book medical providers to their door routinely. The infrastructure of trust is already built.
Camp 3 — The Regenerative Comparables
The smallest camp, and the closest to HA·RI. This is the real head-to-head.
PRPmobile is closest on philosophy but has no weight loss. Concierge MD is the only one doing PRP and GLP-1 together, but it is a sprawling medical service, not a brand. No one combines all three of HA·RI's services under one founder.
Camp 4 — The Nurse-Founded Brands
Our honest nearest comparables. Nurse and NP-founded aesthetics is a recognized, growing model in LA — so HA·RI does not claim to invent it. What differs is the combination.
The truthful position: nurse-founded is not rare. A nurse-founded, no-injectable regenerative brand pairing skin, weight, and hair is.
The Van — A Signature Differentiator
"Here is where HA·RI stands apart. The branded medical treatment van is a proven format, with an entire industry building Mercedes Sprinter clinics for roughly $55K to $75K. It works."
Proven Elsewhere
Sperling Sprinter (New Jersey), R+H Mobile (Sacramento), and DermFx Botox Express (Orange County) run successful treatment vans.
Rare in LA
The LA mobile players above almost all work out of a regular car and carry equipment inside. The few branded vans here lead with injectables, facials, or IV.
Open in Regenerative Care
No verified competitor runs a branded treatment van for a PRP, GLP-1, and hair service line in the affluent San Fernando Valley.
For HA·RI, the van is both a clinical-grade mobile suite and a moving brand billboard. 
It is a signature differentiator in a space that has not adopted it.
$55K–$75K
Industry Build Cost
Typical Mercedes Sprinter medical buildout cost.
$30K–$40K
HA·RI Van Budget
First reinvestment, funded once revenue is flowing — not a launch cost.
What It Costs to Run
Lean monthly overhead keeps margins strong.
Estimated: ~$8K to $10K per month. Figures are estimated ranges and are being finalized against the working launch budget.
Clinical Costs
Consumables and PRP supplies, GLP-1 medication costs — the direct cost of delivering treatments.
Professional Costs
Insurance and malpractice, medical director fee ($850/month), software and booking systems.
Operational Costs
Marketing, fuel, and mobile operating costs — kept lean by design on the mobile model.
HA·RI · San Fernando Valley 
The Year 1 Picture
$550K–$650K
Conservative Year 1 Revenue
A realistic floor as the schedule builds.
~$870K
Target Case
As the schedule ramps to 5–6 treatments per day.
~$1.3M
Exit Run-Rate
Approaching as Year 1 closes.
Strong Margins
Net Margins
On a lean, mobile cost base with high-margin regenerative services.
Revenue scales with appointment volume and the recurring nature of all three services. Conservative range sits well below the ~$1.8M AmSpa average for established single locations.
S
Structure
A compliant California professional corporation, built fairly.
Dr. Tyrone Butler
Medical Director and 51% owner of the professional corporation — as required by California law. The PC holds the medical license.
Maria Crisp, RN
49% owner and sole provider. HA·RI operates as the brand; Maria is at the center of everything it delivers.
The Structure
The PC holds all clinical activity and revenue. HA·RI operates as the brand and management company. This meets California CPOM requirements while keeping Maria at the center of the brand she built.

Medical Director: Proposal for Dr. Butler
A fair, transparent arrangement.
A fair, transparent arrangement that respects the value of the role without overburdening a new brand.
$850/Month Director Fee
Flat monthly medical director fee, once the brand is running. This compares favorably to typical arrangements.
Quarterly Bonus
As 51% owner of the professional corporation, Dr. Butler receives a flat rate quarterly bonus.
Malpractice Covered
HA·RI covers Dr. Butler's California malpractice coverage a meaningful benefit included from day one.
A Low-Burden Role
Oversight and protocol supervision, telehealth-supported. Designed to fit around an existing schedule.

The Vision
HA·RI starts with Maria and one regenerative platform, serving the Valley's most discerning clients. From there it scales: a branded van, then a brick-and-mortar home, a trained team, and a recurring client base all carrying the same standard. The goal is a recognized regenerative brand, not a one-person practice.
HA·RI Aesthetics · San Fernando Valley · Luxury Medical Aesthetics